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I’m sure you’ll agree with me when I say that there is something special about free stuff. Whether it’s a taste of the new candy that the company gives away in the mall, or a free trial for a software company, free is a magical word that attracts users.

In the crypto world, airdrops are equivalent to a free taste or trial. In case you’re not familiar with them, airdrops are free tokens that a company distributes to a large number of crypto wallets.

But why would companies simply give away their tokens? What’s the point of that? Well, there are several reasons why companies do this, and they include:

  • Raising awareness about the project
  • Attracting more users
  • Reaching a big number of crypto wallets
  • Creating a long-lasting community

And these are just some of the things that airdrops do for startups. So, if you plan to run an ICO, and want to include airdrops as a part of your marketing strategy, here are some tips to help you out with that.

Plan everything out beforehand

ICO planning

”By failing to prepare, you’re preparing to fail”, said Benjamin Franklin, and I’m sure you’ll agree, he has a point. And although this step may seem too hard, or unnecessary, it’s the key of a successful airdrop campaign.

So, ask yourself questions such as what type of users you want to target, what kind of tasks they have to complete to receive tokens, how many tokens you’ll give out, etc.

Keep your community active

ICO community

Every successful blockchain/crypto project is backed by a supportive and active community. Airdrops can help you to build a large community quickly, but just having a community isn’t enough.

You’ll have to work on keeping your members interested and active. Educate them about your project, show them that you care, and listen to their feedback. The community will return with long-time support and promotion of your project.

Make sure that you have active and well-handled profiles on social channels such as Telegram, Twitter, Reddit, and BitcoinTalk, since this is where the crypto community is present.

Use airdrops to find out more about your users

ICO users

To participate in a certain airdrop, users usually have to fill out the form with information such as their email address, Telegram username, Ethereum wallet address, etc.

So, what can you take from the simple fill out form? The answer is: valuable information about your users. This information can help you to find out more about your target audience, their preferences, and their pain points.

Then, you can start creating more focused marketing campaigns and answers to their problems.


Despite sounding like fun, and not-so-useful giveaways, airdrops are more than that. With them, you can raise the awareness about your ICO, and create a stable, active, and supporting community.

In recent years, airdrops finally started to receive respect they deserve. And why is that? Because when done properly, they bring results.

So, if you decide to conduct an airdrop campaign for your ICO, make sure to follow the strategies above for the maximum result.